Batifutur builds construction and engineering projects, and needed a brand with the same structural logic. I built a grid-based system that reads as solid and precise, and works as well stamped on safety gear as it does on a screen.
The system starts from how the company actually operates: its engineering workflows, site realities, and the 'Excellence en Action' promise. That logic turns into a set of marks and rules that signal reliability without having to announce it.
The Identity Logic
The Batifutur system is built on a technical 45-degree geometric grid. The interlocking monogram, constructed from stylized structural beams, serves as a metaphor for architectural stability and forward motion. This visual language extends into a bespoke typographic hierarchy and a high-contrast palette of Construction Orange and Anthracite, ensuring the brand maintains its "engineered" authority across every touchpoint; from high-visibility site hoardings to professional corporate documentation.
