Shalom Eshetu
Brand Identity Designer
Shalom Eshetu
Brand Identity Designer
Shalom Eshetu
Brand Identity Designer
Open for new partnerships
Open for new partnerships
Hi, I'm
Shalom Eshetu
a
Brand Designer
Brand Designer
from
Addis
designing brand systems that scale.
designing brand systems that scale.
(2022 – PRESENT)
I partner with founders and operators to build brand systems that hold up under pressure: structured, strategic, and built to grow with the business.
4+ /
years of experience
95% /
client satisfaction
40+ /
clients
100+ /
projects completed
6+ /
industries
4+ /
years of experience
95% /
client satisfaction
40+ /
clients
100+ /
projects completed
6+ /
industries
{01} — Featured projects
I build brand systems that give companies something to grow into — not just something to launch with.
{
Brand Identity
}
Zemar Studio
{
Brand Identity
}
Batifutur SARL
{
Brand Identity
}
Lead Manufacturing
{
Brand Identity
}
Smartflow Agency
{02} — Services
What I do
I work across strategy, identity, and systems — aligning how a brand thinks, looks, and holds together as it grows.
{02} — Services
What I do
I work across strategy, identity, and systems — aligning how a brand thinks, looks, and holds together as it grows.
{02} — Services
What I do
I work across strategy, identity, and systems — aligning how a brand thinks, looks, and holds together as it grows.
/
01
Brand Strategy & Positioning
Before anything gets designed, the brand needs a clear reason to exist and a defined place in its market. I help uncover what a brand actually stands for, and how to make that legible to the people who matter.
Brand Audits
Positioning & Strategy
Competitive Analysis
Brand Architecture
Naming
Verbal Identity
/
02
Brand Identity Design
A brand identity is a system, not a logo. I design complete visual languages: the marks, type, color, and rules that let a brand stay consistent across everything it touches, no matter who’s using it.
Logo & Identity Design
Visual Language Systems
Typography Systems
Color Systems
Brand Guidelines
Asset & Template Design
Campaign Visual Design
Social Media Asset Design
Marketing Collateral
/
03
Brand Systems & Architecture
For companies with multiple products, sub-brands, or entities, the challenge isn’t one identity — it’s how they all relate. I build brand architecture that keeps a growing organization coherent instead of chaotic.
Multi-Entity Systems
Sub-Brand Frameworks
Design Systems
Governance & Documentation
Scalability Planning
Brand Operating Systems
Built with
Brand Identity Design
Visual Systems
Brand Architecture
Brand Strategy
Logo Design
Brand Identity Design
Visual Systems
Brand Architecture
Brand Strategy
Logo Design
{03} — Process
How it works
Discover
/
01
Defining the objective and market context.
Business goals and challenges:
what you’re building and why
Audience and market context:
who it’s for and where it lives
/3-5 days/
Discover
/
01
Defining the objective and market context.
Business goals and challenges:
what you’re building and why
Audience and market context:
who it’s for and where it lives
/3-5 days/
Discover
/
01
Defining the objective and market context.
Business goals and challenges:
what you’re building and why
Audience and market context:
who it’s for and where it lives
/3-5 days/
Define
/
02
Establishing strategy and visual logic.
Brand positioning and messaging:
how the brand should be perceived
Tone and visual direction:
the look, feel, and voice
/1-2 weeks/
Define
/
02
Establishing strategy and visual logic.
Brand positioning and messaging:
how the brand should be perceived
Tone and visual direction:
the look, feel, and voice
/1-2 weeks/
Define
/
02
Establishing strategy and visual logic.
Brand positioning and messaging:
how the brand should be perceived
Tone and visual direction:
the look, feel, and voice
/1-2 weeks/
Design
/
03
Executing the core identity and system.
Logo and core marks:
the central visual symbols
Typography and color system:
structure, hierarchy, and mood
/1 week/
Design
/
03
Executing the core identity and system.
Logo and core marks:
the central visual symbols
Typography and color system:
structure, hierarchy, and mood
/1 week/
Design
/
03
Executing the core identity and system.
Logo and core marks:
the central visual symbols
Typography and color system:
structure, hierarchy, and mood
/1 week/
Deliver
/
04
Documentation and asset deployment.
Final assets:
ready-to-use files for real applications
Brand guidelines and handover:
clarity for consistent use
/2-3 days/
Deliver
/
04
Documentation and asset deployment.
Final assets:
ready-to-use files for real applications
Brand guidelines and handover:
clarity for consistent use
/2-3 days/
Deliver
/
04
Documentation and asset deployment.
Final assets:
ready-to-use files for real applications
Brand guidelines and handover:
clarity for consistent use
/2-3 days/
95%
Client
satisfaction
95%
Client
satisfaction
4+
Years
of experience
4+
Years
of experience
100+
Projects
completed
100+
Projects
completed
{04} — Testimonials
Don’t take my
word for it
* Take theirs
5.0
/ 5
Shalom is a great designer with wonderful professionalism. His images, layouts, and presentation were perfect. I can not wait to work with him again. Thank you!!!
Sam Lem
5.0
/ 5
Excellent work and communication. A++. Highly recommend.
Niranjan Renati
4.8
/ 5
Shalom is a talented graphic designer who has significantly contributed to our logo, label, and packaging designs. His skills have brought a distinctive quality to our business products.
Tesfatsion Shiferaw
5.0
/ 5
Shalom did great in his work for us. We are happy to have engaged him.
Brent Liao
5.0
/ 5
Shalom was very responsive to my requests-regular messaging allowed for timely exchange of ideas.His professional experience, as well as understanding my goals allowed for a very positive experience! I would highly recommend him to any business! Thank you, Shalom!
Gennifer Juarez
5.0
/ 5
Shalom is a great designer with wonderful professionalism. His images, layouts, and presentation were perfect. I can not wait to work with him again. Thank you!!!
Sam Lem
5.0
/ 5
Excellent work and communication. A++. Highly recommend.
Niranjan Renati
4.8
/ 5
Shalom is a talented graphic designer who has significantly contributed to our logo, label, and packaging designs. His skills have brought a distinctive quality to our business products.
Tesfatsion Shiferaw
5.0
/ 5
Shalom did great in his work for us. We are happy to have engaged him.
Brent Liao
5.0
/ 5
Shalom was very responsive to my requests-regular messaging allowed for timely exchange of ideas.His professional experience, as well as understanding my goals allowed for a very positive experience! I would highly recommend him to any business! Thank you, Shalom!
Gennifer Juarez
5.0
/ 5
Shalom is a great designer with wonderful professionalism. His images, layouts, and presentation were perfect. I can not wait to work with him again. Thank you!!!
Sam Lem
5.0
/ 5
Excellent work and communication. A++. Highly recommend.
Niranjan Renati
4.8
/ 5
Shalom is a talented graphic designer who has significantly contributed to our logo, label, and packaging designs. His skills have brought a distinctive quality to our business products.
Tesfatsion Shiferaw
5.0
/ 5
Shalom did great in his work for us. We are happy to have engaged him.
Brent Liao
5.0
/ 5
Shalom was very responsive to my requests-regular messaging allowed for timely exchange of ideas.His professional experience, as well as understanding my goals allowed for a very positive experience! I would highly recommend him to any business! Thank you, Shalom!
Gennifer Juarez
{05} — FAQ
Got Questions?
Got Questions?
01/
How is your work different from a typical branding studio?
You work directly with me — no account managers, no handoffs. Every decision is grounded in a strategic foundation built at the start of the project. The deliverable isn't just a logo and guidelines; it's a working brand system with the logic documented so it can be used and governed correctly.
02/
What kinds of businesses do you work with?
Mainly founders and operators building something that needs to hold up over time: startups shaping their first real identity, and established brands that have outgrown how they currently look. Most of my clients are in the middle of meaningful growth or transition.
03/
Can you work with an existing brand?
Yes. I can extend an existing system, refine it, or rebuild it where the foundation no longer holds. I'll always work from what's functioning before recommending changes.
04/
How do you handle revisions?
Revisions happen at structured decision points, not as open-ended rounds. You'll always know what we're deciding and why, which keeps feedback useful and the project on track.
05/
How do I get started?
Reach out with a brief overview of where your business is and what you're trying to solve. I'll review it and let you know if we're a good fit before we move forward.
01/
How is your work different from a typical branding studio?
You work directly with me — no account managers, no handoffs. Every decision is grounded in a strategic foundation built at the start of the project. The deliverable isn't just a logo and guidelines; it's a working brand system with the logic documented so it can be used and governed correctly.
02/
What kinds of businesses do you work with?
Mainly founders and operators building something that needs to hold up over time: startups shaping their first real identity, and established brands that have outgrown how they currently look. Most of my clients are in the middle of meaningful growth or transition.
03/
Can you work with an existing brand?
Yes. I can extend an existing system, refine it, or rebuild it where the foundation no longer holds. I'll always work from what's functioning before recommending changes.
04/
How do you handle revisions?
Revisions happen at structured decision points, not as open-ended rounds. You'll always know what we're deciding and why, which keeps feedback useful and the project on track.
05/
How do I get started?
Reach out with a brief overview of where your business is and what you're trying to solve. I'll review it and let you know if we're a good fit before we move forward.
