Shalom Eshetu
Brand & Visual Designer
Shalom Eshetu
Brand & Visual Designer
Shalom Eshetu
Brand & Visual Designer
Open for new partnerships
Hi, I'm
Shalom Eshetu
a
Brand Designer
from
Addis
designing systems that scale.
(2020 – PRESENT)
I partner with founders to build structured visual languages. My work bridges the gap between high-level strategy and functional, real-world application.
5+ /
years of experience
>95% /
client retention rate
40+ /
satisfied clients
100+ /
projects finished
identity-first /
brand systems
5+ /
years of experience
>95% /
client retention rate
40+ /
satisfied clients
100+ /
projects finished
identity-first /
brand systems
{01} — Featured projects
I combine strategy and design to build clear, scalable brand systems.
{02} — Tools & Skills
Design tools I use
{02} — Tools & Skills
Design tools I use
{02} — Tools & Skills
Design tools I use
Adobe Creative Suite
Visual craft and precision asset production.
90
%
Adobe Creative Suite
Visual craft and precision asset production.
90
%
Adobe Creative Suite
Visual craft and precision asset production.
90
%
Figma
Interface design and collaborative systems.
80
%
Figma
Interface design and collaborative systems.
80
%
Figma
Interface design and collaborative systems.
80
%
Framer
High-fidelity development and motion design.
70
%
Framer
High-fidelity development and motion design.
70
%
Framer
High-fidelity development and motion design.
70
%
Brand Identity Design
Visual Systems
Logo Design
Brand Guidelines
Typography Systems
Brand Identity Design
Visual Systems
Logo Design
Brand Guidelines
Typography Systems
{03} — Process
How it works
Discover
/
01
Defining the objective and market context.
Business goals and challenges:
what you’re building and why
Audience and market context:
who it’s for and where it lives
/3-5 days/
Discover
/
01
Defining the objective and market context.
Business goals and challenges:
what you’re building and why
Audience and market context:
who it’s for and where it lives
/3-5 days/
Discover
/
01
Defining the objective and market context.
Business goals and challenges:
what you’re building and why
Audience and market context:
who it’s for and where it lives
/3-5 days/
Define
/
02
Establishing strategy and visual logic.
Brand positioning and messaging:
how the brand should be perceived
Tone and visual direction:
the look, feel, and voice
/1-2 weeks/
Define
/
02
Establishing strategy and visual logic.
Brand positioning and messaging:
how the brand should be perceived
Tone and visual direction:
the look, feel, and voice
/1-2 weeks/
Define
/
02
Establishing strategy and visual logic.
Brand positioning and messaging:
how the brand should be perceived
Tone and visual direction:
the look, feel, and voice
/1-2 weeks/
Design
/
03
Executing the core identity and system.
Logo and core marks:
the central visual symbols
Typography and color system:
structure, hierarchy, and mood
/1 week/
Design
/
03
Executing the core identity and system.
Logo and core marks:
the central visual symbols
Typography and color system:
structure, hierarchy, and mood
/1 week/
Design
/
03
Executing the core identity and system.
Logo and core marks:
the central visual symbols
Typography and color system:
structure, hierarchy, and mood
/1 week/
Deliver
/
04
Documentation and asset deployment.
Final assets:
ready-to-use files for real applications
Brand guidelines and handover:
clarity for consistent use
/2-3 days/
Deliver
/
04
Documentation and asset deployment.
Final assets:
ready-to-use files for real applications
Brand guidelines and handover:
clarity for consistent use
/2-3 days/
Deliver
/
04
Documentation and asset deployment.
Final assets:
ready-to-use files for real applications
Brand guidelines and handover:
clarity for consistent use
/2-3 days/
95+
Percent
customer satisfaction
95+
Percent
customer satisfaction
95+
Percent
customer satisfaction
5+
Years
of experience
5+
Years
of experience
5+
Years
of experience
100+
Projects
completed
100+
Projects
completed
100+
Projects
completed
{04} — Testimonials
Don’t take my
word for it
* Take theirs
5.0
/ 5
Shalom is a great designer with wonderful professionalism. His images, layouts, and presentation were perfect. I can not wait to work with him again. Thank you!!!
Sam Lem
5.0
/ 5
Excellent work and communication. A++. Highly recommend.
Niranjan Renati
4.8
/ 5
Shalom is a talented graphic designer who has significantly contributed to our logo, label, and packaging designs. His skills have brought a distinctive quality to our business products.
Tesfatsion Shiferaw
5.0
/ 5
Shalom did great in his work for us. We are happy to have engaged him.
Brent Liao
5.0
/ 5
Shalom was very responsive to my requests-regular messaging allowed for timely exchange of ideas.His professional experience, as well as understanding my goals allowed for a very positive experience! I would highly recommend him to any business! Thank you, Shalom!
Gennifer Juarez
5.0
/ 5
Shalom is a great designer with wonderful professionalism. His images, layouts, and presentation were perfect. I can not wait to work with him again. Thank you!!!
Sam Lem
5.0
/ 5
Excellent work and communication. A++. Highly recommend.
Niranjan Renati
4.8
/ 5
Shalom is a talented graphic designer who has significantly contributed to our logo, label, and packaging designs. His skills have brought a distinctive quality to our business products.
Tesfatsion Shiferaw
5.0
/ 5
Shalom did great in his work for us. We are happy to have engaged him.
Brent Liao
5.0
/ 5
Shalom was very responsive to my requests-regular messaging allowed for timely exchange of ideas.His professional experience, as well as understanding my goals allowed for a very positive experience! I would highly recommend him to any business! Thank you, Shalom!
Gennifer Juarez
5.0
/ 5
Shalom is a great designer with wonderful professionalism. His images, layouts, and presentation were perfect. I can not wait to work with him again. Thank you!!!
Sam Lem
5.0
/ 5
Excellent work and communication. A++. Highly recommend.
Niranjan Renati
4.8
/ 5
Shalom is a talented graphic designer who has significantly contributed to our logo, label, and packaging designs. His skills have brought a distinctive quality to our business products.
Tesfatsion Shiferaw
5.0
/ 5
Shalom did great in his work for us. We are happy to have engaged him.
Brent Liao
5.0
/ 5
Shalom was very responsive to my requests-regular messaging allowed for timely exchange of ideas.His professional experience, as well as understanding my goals allowed for a very positive experience! I would highly recommend him to any business! Thank you, Shalom!
Gennifer Juarez
{05} — FAQ
Got Questions?
Got Questions?
01/
What is your typical project timeline?
Most brand identity projects take between 3–6 weeks, depending on scope and complexity. I’ll outline a clear timeline before we begin so expectations stay aligned.
02/
Do you offer ongoing maintenance and support?
I provide comprehensive handover guides and 30 days of post-launch support to ensure a seamless transition.
03/
Can you work with existing brand guidelines?
Yes. I can build on existing systems, refine them, or evolve them where needed — always respecting what already works.
04/
How do you handle revisions and feedback?
The process includes structured revision rounds at key stages. Feedback is discussed clearly so changes stay focused and aligned with the original direction.
05/
How do I get started?
Reach out through the contact form with a brief overview of your project. I’ll review it and let you know if we’re a good fit before moving forward.
01/
What is your typical project timeline?
Most brand identity projects take between 3–6 weeks, depending on scope and complexity. I’ll outline a clear timeline before we begin so expectations stay aligned.
02/
Do you offer ongoing maintenance and support?
I provide comprehensive handover guides and 30 days of post-launch support to ensure a seamless transition.
03/
Can you work with existing brand guidelines?
Yes. I can build on existing systems, refine them, or evolve them where needed — always respecting what already works.
04/
How do you handle revisions and feedback?
The process includes structured revision rounds at key stages. Feedback is discussed clearly so changes stay focused and aligned with the original direction.
05/
How do I get started?
Reach out through the contact form with a brief overview of your project. I’ll review it and let you know if we’re a good fit before moving forward.
01/
What is your typical project timeline?
Most brand identity projects take between 3–6 weeks, depending on scope and complexity. I’ll outline a clear timeline before we begin so expectations stay aligned.
02/
Do you offer ongoing maintenance and support?
I provide comprehensive handover guides and 30 days of post-launch support to ensure a seamless transition.
03/
Can you work with existing brand guidelines?
Yes. I can build on existing systems, refine them, or evolve them where needed — always respecting what already works.
04/
How do you handle revisions and feedback?
The process includes structured revision rounds at key stages. Feedback is discussed clearly so changes stay focused and aligned with the original direction.
05/
How do I get started?
Reach out through the contact form with a brief overview of your project. I’ll review it and let you know if we’re a good fit before moving forward.
